Founded in 1854, Satouden Masuo Shoten is a historic sugar merchant in the heart of Naramachi, Nara’s beautifully preserved old town. For over 170 years, this family-run shop has been crafting traditional Japanese sweets using carefully selected ingredients and time-honored techniques.

One of their most beloved offerings is the “Nara Konpeito”, a colorful star-shaped sugar candy with roots in Portuguese confections introduced to Japan in the 16th century. Each piece is handmade and packaged in charming boxes adorned with Nara-themed designs, making them perfect as souvenirs or tea-time treats. Another specialty is “Mikado Rice Syrup”, a rich, amber-colored sweetener made by fermenting rice with malt—a nostalgic flavor that evokes Japan’s culinary past.

What sets Satouden apart is its deep connection to Nara’s cultural identity. The shop’s interior blends retro charm with modern elegance, and many of its sweets are exclusive to the main store, offering visitors a truly local experience. Whether you're a foodie, a history lover, or just looking for a unique gift, this shop is a must-visit stop on your Nara journey.

Step into Satouden Masuo Shoten and savor the sweet legacy of Nara, one handcrafted candy at a time.