Satouden

Masuo Shoten

砂糖傳増尾商店

A Historic Sugar Merchant in Naramachi

Founded in 1854, Satouden Masuo Shoten is a long-established sugar merchant dedicated to preserving Japan's traditional sweeteners and sugar culture. Located in the heart of Naramachi, the shop introduces visitors to an important part of Japan's culinary heritage through carefully selected ingredients and time-honored craftsmanship.

The shop offers a variety of traditional products, including konpeitō sugar candies, wasanbon fine-grain sugar, kome-ame (rice syrup made by saccharifying rice with malt), and locally produced honey harvested near Horyu-ji Temple. Beautifully packaged and deeply rooted in Japanese food culture, these products are popular as both gifts and souvenirs.

For visitors interested in traditional Japanese ingredients, food culture, and long-established local businesses, Satouden Masuo Shoten offers a unique opportunity to discover the enduring traditions of Nara through the art of sugar.

Front view of a traditional Japanese shop with a wooden sign with gold Chinese characters, purple noren curtain with white characters, and red hanging decorations.
A wooden sign with Chinese characters hanging outside a building under cloudy sky.
Traditional Japanese storefront with purple noren curtain and wooden exterior
Interior of a Japanese store with wooden decor, displaying various packaged food products and tea on black shelves and counters.
Blackboard with yellow and red Chinese characters and symbols, including a red triangle with black details, hanging on a wall inside a building.
Display of packaged teas and snacks in a shop with Japanese signs, including colorful tea bags and boxes, and a bottle of hand sanitizer.
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